Lombard International: A Transport and Logistics Website for Walvis Bay

The client

Lombard International Trading Trust is a transport and trading business based in Walvis Bay, with family roots in the industry going back three generations. It runs local and cross-border transport for specialised cargo: mining equipment, oils and lubricants, selected hazardous products, abnormal loads and containerised goods. It also supports customers with customs clearing, port loading and overseas cargo.

It's a family business in the literal sense. One member of the family runs administration, finance, quotations and client relations; another leads technical operations, supports the maintenance team and helps drivers on the road.

What the site needed to do

In freight, the customer's biggest worry often isn't price. It's what happens to the load between A and B. Someone sending mining equipment across a border wants to know that the route has been planned, the permits are in order, and that they'll hear about a breakdown from the transporter rather than finding out when the delivery doesn't arrive.

It's also the point Lombard International makes most strongly about itself. Its stated operating principle is that clients must always know where their goods are and how any delay is being handled. The website's job was to make that principle visible to a logistics manager or mine procurement officer who had never dealt with the company before.

In practice, the site needed to do four things well: tell a first-time client exactly who the company is and where to find it, spell out what it carries and how each trip is planned, answer the questions buyers ask before they pick up the phone, and give them a direct way to send an enquiry. And it had to read as cleanly on a phone as on a desktop.

What we built

Trust on the first screen

The homepage leads with the company's own details (logo, physical address, postal address, phone numbers and email addresses) in a card that reads like a letterhead, next to three short statements: transparency first, specialised loads, and cross-border planning. Before scrolling, a visitor knows who the company is, where it is, what it carries and how it works.

A design that matches the brand

The site takes its palette from the Lombard International logo, a strong red and a deep navy on a clean white background. It's deliberately bright and orderly: a transport company should look organised, and nothing on the page competes with the information.

Planning, spelled out

Rather than claiming to be reliable, the site explains what reliability means in practice. Every trip is planned before departure: route, equipment, fuel, driver preparation, permits, funds and customs documents. Goods travel with goods-in-transit cover. Those are the specifics an experienced buyer looks for, stated plainly.

The people behind the trucks

A short team section introduces the two family members who run the business and what each is responsible for. For a client choosing who to trust with a load, knowing who will answer the phone matters.

Answers and enquiries in one place

A frequently asked questions section answers what prospective clients ask first: abnormal loads, customs clearing, insurance and location. An enquiry form opens the visitor's email app with the message already filled in, so a request reaches the team directly with no third-party service in between.

See it live

The site is live at lombard-int.com. Open it on your phone and read through the services and FAQ.

Planning something similar?

Transport, logistics, security, engineering and other business-to-business services share the same challenge: the buyer is taking a risk, and the website has to reduce it. Our page on website design for Namibian businesses explains how we approach those projects. If you also need something behind the website, such as job tracking or a client portal, see our work on custom business systems.